I've been building for the web since 2014, and paid to do it well since 2016. The short version: I take a business problem and ship the software that answers it, doing the design, the build and the awkward conversations in between.
I started at Pilcrow, a small Manchester agency, where I learned that clients don't buy code, they buy their time back. Then five years at Halyard, a freight software company, going from the ninth employee to leading product engineering. Since 2022 I've worked independently, one project at a time, mostly for teams of two to twenty people.
The work I'm best at sits between a real-world process and a screen: bookings, payroll, quoting, ordering. The kind of software where the users have a day job and the software had better respect it.
Away from the desk I run slowly, bake averagely, and coach a kids' football team on Saturdays, which is better training for client work than any conference talk.
